We will do all that we can to publicise the Mimetic festival as a whole, it is then the responsibility of the individual companies to promote your own show within the festival. We are planning to carry out the following press and marketing activity:

• Festival Brochure – print run of 8-10k
• Brochure distributed throughout London theatre and cultural Venues by London Calling
• Press and PR for the festival will be provided by Chloe Nelkin Consulting
• Event listings across London press
• Local poster and flyer campaign throughout Waterloo
• Festival Listings across www.MimeticFest.com and www.the-vaults.org
• Advertising over dedicated Mimetic social media channels – Facebook and Twitter
• Facebook Advertising Campaign with festival sponsored posts
• ‘PS’ spots in newsletters of London theatres
• High profile press launch event on the first Monday of the festival

We then expect companies to provide:

• Provide show blurb and publicity image (for which all relevant licenses are obtained)
• Send across previous show publicity quotes and stars
• Deliver 30-40 A3 or A2 show posters by 15 November
• Invite friends and contacts to Facebook event
• Undertake local flyering and postering for your show
• Keep us updated with set/costume designs, production shots, casting developments and anything else that might be newsworthy.

Please note print specifications are for full week runs – these will differer for works in progress and single performances. Please contact press@mimeticfest.com for further details.